Single Touch

Envision an engrossing performance that captures your attention from the opening note. That is lead generating with only one touch. It all comes down to grabbing leads with one strong encounter. Consider free trials, downloaded ebooks, or pop-up forms that request contact information in exchange for useful content.

• Offer compelling content: In return for contact information, you provide a useful resource, like an ebook, webinar, white paper, or tool.
• Capture lead information: The prospective client fills out a form with their name, email address, and sometimes other pertinent information after downloading or viewing the content.
• Lead qualification: The information gathered qualifies the prospective client as a lead according to predetermined standards, such as industry or particular hobbies.
• Lead nurturing: The lead enters your sales or marketing funnel after qualification and is then nurtured through other channels of communication, such as phone calls or emails.

• Faster lead generation: Streamlines the process and could result in a larger lead volume by requiring the potential client to do only one action.
• Cost-effectiveness: This can be cost-effective compared to multi-touch campaigns due to simpler implementation and fewer touchpoints.
• Focused targeting: Offers can be tailored to specific audiences through targeted content placements, leading to higher qualification rates.

• Free Ebook Download: Provide a helpful ebook in return for your name and email address. This draws in qualified leads who are curious in your area of expertise and issue.
• Free Sample or Trial: Give prospective clients the opportunity to try out your good or service before committing. This makes a strong initial impression and attracts leads who are prepared to see its benefits.
• Register for the Webinar: Provide a helpful webinar in return for contact details. This draws leads who are curious about the subjects and areas of your expertise.